Marketplace Provider Agreement

The person accepting this Agreement confirms that they are at least 18, are authorized to bind the Provider, and that the Provider is a funeral establishment licensed in each U.S. state in which it offers services through the marketplace. We record the version accepted, the time and the account that accepted it.

• Family: a consumer who uses the marketplace to find, contact or book a Provider.
• Listing: your public profile, services, products, packages, photos and General Price List on the marketplace.
• Order: a Family’s purchase of your services placed and paid through the marketplace.
• Marketplace Fee: the 12% fee added to your subtotal and paid by the Family.
• Verified: the status assigned after we confirm your establishment license against the state licensing board, maintained by an automated weekly re-check.
• Founding Partner: a Provider that registered during the launch period described in section 6.

You represent and warrant, now and for as long as you are listed, that:

• You hold a current funeral establishment license, and the funeral director named in your profile holds a current funeral director license, in each state where you serve Families through the marketplace, and you will tell us within 5 business days if either lapses, is suspended or is disciplined.
• Your Listing, including every price, is accurate, complete and kept current, and your General Price List complies with the FTC Funeral Rule (16 C.F.R. Part 453) and applicable state law.
• You carry the insurance customary for a funeral establishment in your state.
• You will perform services for Families with the care, skill and licensure the law requires, and you are solely responsible for them.
• You will not offer or sell pre-need (pre-paid) contracts through the marketplace; any pre-need sale must be made by you, under your own state-compliant contract, outside the marketplace.
• The information you give us about your business and licenses is true, and you have the right to grant the licenses in section 10.

New Providers are held as candidates while our team confirms the license numbers you entered against the state licensing board. Only Verified Providers are shown to Families, indexed by search engines or published to AI assistants. We re-check licenses automatically each week; a Listing whose check fails or whose license cannot be confirmed within 180 days is paused until it is confirmed again. We may also pause a Listing while we investigate a credible complaint.

We do not guarantee a review timeline, except that Founding Partner applications are reviewed ahead of later applications (section 6). Verification is our assessment for the marketplace and is not a certification you may advertise elsewhere.

No listing fee. Registration, your Listing, the provider dashboard, the lead inbox and the price list tools carry no subscription, listing or per-lead fee for Founding Partners for as long as they remain Providers. For Providers who join after the founding program closes, fees, if any, will be stated at registration and in an updated version of this Agreement.

Marketplace Fee. On each Order the Family pays your subtotal, applicable tax, and the Marketplace Fee of 12% of your subtotal. The Marketplace Fee is retained by Eternal Dream. It is shown to the Family before payment and is not deducted from your price.

Payment processing. Stripe’s processing fees on transfers to your connected account are borne by you, at Stripe’s published rates.

Taxes. You are responsible for determining, collecting and remitting sales and other taxes on your services. Tax amounts shown at checkout are calculated from the information you provide.

As a Founding Partner you receive, for as long as you remain a Provider in good standing:

• Lifetime fee waiver. No subscription, listing, platform or per-lead fee will be charged to you for the marketplace as it exists at your registration, and the waiver survives later changes to our pricing for new Providers. The Marketplace Fee paid by Families and Stripe’s processing fees are not covered by the waiver. Optional add-on services we may offer in future are priced separately and are never required to keep your Listing.
• Priority license review. Your verification is placed ahead of non-founding applications in our review queue.
• Founding status is tied to your funeral establishment and is not transferable to another business.

“Good standing” means your license remains Verified, your account is not suspended for breach, and your Listing stays accurate. If your status lapses and is later restored, the waiver resumes.

Payouts are made through Stripe Connect to a connected account in your business’s name. By connecting the account you also accept the Stripe Connected Account Agreement, including the Stripe Services Agreement, and you authorize Stripe and us to share information needed to operate the account.

Eternal Dream collects Order payments from Families as your limited payment collection agent. Receipt of a Family’s payment by us is receipt by you. We transfer your subtotal and tax to your connected account after the payment is confirmed, and Stripe pays out on its schedule. We may hold or delay a transfer while a payment is under review for fraud, a chargeback is open, or your account is suspended, and we may keep a reasonable reserve where Stripe or our risk review requires it.

• You will set a clear cancellation and refund policy, share it with the Family before services begin, honor it, and respond to Family requests promptly.
• When you approve a refund, instruct us through the dashboard or support and we will process it to the Family’s original payment method through Stripe. Refunded amounts, and any Stripe fees Stripe does not return, are deducted from your future payouts or invoiced to you.
• Chargebacks and payment disputes on your Orders, including any network fees, are charged to you. We will pass on evidence you provide to the card networks.
• We refund the Marketplace Fee to the Family only when you cancel an Order before performing any service or when we cancel it; otherwise it is retained.
• We may help you and a Family communicate but we do not decide service disputes and are not liable for the outcome.

Families reach you through the platform’s messaging inbox. Until a Family books, you see the Family’s first name, last initial and request, and you reply on the platform. Full contact details are shared when the Family books. For each Family you are an independent controller of the information you receive, and you agree to:

• Use Family information only to respond to that Family and perform the arrangement, and never for marketing to the Family or anyone else without the Family’s separate consent.
• Keep it confidential and secure, limit access to staff who need it, and never share it with third parties except as needed for the arrangement or required by law.
• Delete or anonymize it when it is no longer needed for the arrangement or for your legal record-keeping, and on a verified request from the Family where the law requires.
• Handle the deceased’s Social Security number and other sensitive details only for death-certificate, vital-statistics and benefit-notification purposes.
• Tell us within 72 hours if Family information you received through the marketplace is lost, stolen or accessed without authorization.
• Not induce a Family to leave the platform to avoid the Marketplace Fee on an arrangement that began on the marketplace.

You keep ownership of your name, logo, photos, descriptions and price list. You grant Eternal Dream a non-exclusive, royalty-free, worldwide license to host, reproduce, display, adapt for formatting and distribute them to operate and promote the marketplace, including through search engines, structured data, our AI knowledge files, our ARD catalog and our Model Context Protocol server so that AI assistants can present your Listing to Families. The license ends when your Listing is removed, except for copies in backups and records, and for content already delivered to third-party assistants or search indexes, which we cannot recall.

You confirm you have the rights to everything you upload, including photos of your facilities and products, and that nothing in your Listing is misleading.

• Only Families who booked through the marketplace can review you. We display their reviews and your public responses.
• You will not offer money, discounts or anything else for a review or for a review’s removal, will not post or arrange reviews of your own business, and will not ask us to suppress a review because it is negative. We follow the FTC Consumer Reviews and Testimonials Rule.
• We remove reviews that are fake, incentivized, off-topic or unlawful. You may flag a review for our review.

Verified Listings are published in machine-readable formats that third-party AI assistants read. An assistant may submit a consultation request on a Family’s behalf; such requests arrive in your lead inbox marked as assistant-originated and are requests, not appointments. Whether AI assistants present your Listing, and how, is decided by those assistants and is not guaranteed by us.

• Comply with all laws that apply to funeral establishments, including the FTC Funeral Rule, state licensing and consumer-protection law, and anti-discrimination law.
• Treat Families with dignity and respond to messages within one business day.
• Do not use the marketplace to sell pre-need contracts, insurance or financial products.
• Do not access other Providers’ data or attempt to interfere with the marketplace.

By you. You may end this Agreement at any time from the dashboard or by written notice. Orders already placed must be completed or resolved with the Family.

By us. We may suspend your Listing immediately if your license lapses or cannot be confirmed, if we suspect fraud or a risk to Families, or if required by law or by Stripe. For other breaches we will give you notice and 10 days to cure before terminating. We may also end this Agreement on 60 days’ notice if we discontinue the marketplace.

Effect. On termination your Listing is removed, pending payouts are made after open Orders and disputes are resolved, and sections on fees owed, refunds and chargebacks, Family information, licenses to content already distributed, liability and disputes survive. Founding Partner status ends with the Agreement.

THE MARKETPLACE IS PROVIDED “AS IS”. WE DO NOT GUARANTEE ANY VOLUME OF FAMILIES, LEADS OR ORDERS, ANY SEARCH OR AI PLACEMENT, OR UNINTERRUPTED AVAILABILITY. TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES OR LOST PROFITS, AND OUR TOTAL LIABILITY UNDER THIS AGREEMENT WILL NOT EXCEED THE GREATER OF THE MARKETPLACE FEES EARNED BY ETERNAL DREAM ON YOUR ORDERS IN THE TWELVE MONTHS BEFORE THE CLAIM OR FIVE HUNDRED U.S. DOLLARS ($500). THESE LIMITS DO NOT APPLY TO YOUR INDEMNITY OBLIGATIONS, TO EITHER PARTY’S BREACH OF THE FAMILY INFORMATION SECTION, OR TO LIABILITY THAT CANNOT BE LIMITED BY LAW.

You will defend and indemnify Eternal Dream against claims, losses and reasonable legal costs arising from your services to Families, your Listing, your breach of this Agreement or of any law, or your handling of Family information.

Disputes between you and Eternal Dream are first raised in writing and discussed in good faith for 30 days. Unresolved disputes are decided by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before one arbitrator, under the Federal Arbitration Act; either party may seek injunctive relief in court to protect intellectual property or Family information, and either may bring an individual claim in small-claims court. Class and representative proceedings are waived.

This Agreement is governed by the laws of the State of Florida and U.S. federal law. Courts in the State of Florida have exclusive jurisdiction over matters not subject to arbitration.

We may update this Agreement with at least 30 days’ email notice to the address on your account. Changes that would introduce a fee for Founding Partners are excluded by section 6. Continuing to list after the effective date is acceptance; if you do not agree, you may end the Agreement before then.

• The parties are independent contractors. Nothing here creates a partnership, joint venture, franchise or employment relationship, and you may not hold yourself out as our agent.
• This Agreement with the documents it references is the entire agreement about the marketplace and replaces prior discussions.
• You may not assign it without our consent, except to a successor of your funeral establishment that meets the eligibility requirements. We may assign it to a successor of our business.
• If a provision is unenforceable, the rest remains in effect. Neither party waives a right by not enforcing it.
• Notices to us go to the contact below; notices to you go to your account email.

Eternal Dream LLC · support@eternaldream.io · +1 (786) 271-2788.